The Information Age is characterized by the ability of individuals to transfer information freely. This, of course, has led to ever-more abundant information. Perhaps too much. Which may explain why the attention span of your audience is getting ever-shorter. And why getting your audience to read, understand and act upon information is increasingly difficult. [more]
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- You’ve gone above and beyond this year in helping our CEO’s voice to be “found.” Thank you so much for the thoughtful work on this and for pulling together a meaningful piece.Alison Archambault, Director Corporate Relations, First Calgary Savings
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4 narrative elements for effective annual reports
A good annual report has all the elements of a good story. It offers powerful images, plenty of detail and a story line that interests, captivates and engages the reader. Producing an effective annual report doesn’t require you to write like Hemingway or Grisham, although that wouldn’t hurt. The effectiveness of your report depends more on how you employ essential narrative elements. [more]