Content strategy

Corporate reporting 

The big complaint about annual reports is that nobody reads them. The usual explanation is that the report is irrelevant by the time it’s published. Yet, companies are being pressured to publish ever-longer reports as a means of improving transparency and illustrating value drivers.

How do you reconcile these contrasting realities? One of the best approaches is to develop a theme and to tell your story at a controlled pace within a strong editorial framework. This integrated approach

  • delivers clear, strategic messages about your company
  • links markets, strategies and objectives with key performance indicators to improve transparency
  • leads to early recognition of the underlying value of your company
  • delivers authentic stories that enrich the overall narrative of your report

If you’re interested in helping readers retain more of your story and be convinced by it, please contact me.

Websites

First and foremost, your websites is a publication, one with the potential to be a valuable business asset. To maximize the value of that asset, you need to

  • organize content logically
  • publish quality content that speaks to your reader
  • eliminate clutter and complexity

If you’re launching a new website or redeveloping an existing site, my web content strategy services can help you achieve your communication objectives by

  • analyzing or reassessing your communication strategy
  • establishing the scope and objectives of your website
  • defining the reader and the online content
  • designing the information architecture

The benefits: A cleaner, simpler website that focuses on what your customers care most about. And, in turn, creates competitive advantage. Interested? Please contact me to learn more.