Communication strategies

Corporate reporting

The big complaint about annual reports is that nobody reads them. The usual explanation is that the report is irrelevant by the time it’s published. Yet, companies are being pressured to publish ever-longer reports as a means of improving transparency and illustrating value drivers.

How do you reconcile these contrasting realities? One of the best approaches is to tell your story at a controlled pace within a strong editorial framework. This helps you to communicate the character of your company and demonstrates leadership by

• identifying the building blocks of growth
• highlighting points of differentiation
• showcasing corporate social responsibility

If you’re interested in telling a deeper, richer story to your stakeholders, please contact me.

Websites

The Information Age is a wonderful thing but for one problem: too much information. Most corporate websites become depositories for huge amounts of information that is poorly structured and of little interest to an audience.

That’s why a great website starts with a content strategy. To maximize the value of your website, you must combine usability with readability and focus on what’s important to your audience.

If you’re launching or redeveloping your website, my content strategy services can help you connect audiences and objectives by

• establishing or reassessing your communication strategy
• defining the reader and the online content
• designing an effective information architecture

The benefits: A cleaner, simpler website that quickly and efficiently answers questions and provides information to your audience . And, in turn, creates competitive advantage. Interested? Please contact me to learn more.