Comments for Richard Ketchen | Stakeholder Communication Advisor http://richardketchen.com Stakeholder communication advisor | Communication strategies + corporate writing Mon, 16 Jul 2012 15:18:53 -0700 hourly 1 Comment on Bring your story to life, strategically by Richard Ketchen http://richardketchen.com/bring-your-story-to-life-strategically/#comment-166 Richard Ketchen Mon, 16 Jul 2012 15:18:53 +0000 http://richardketchen.com/?p=679#comment-166 Thanks for your comment, Liz. Numbers are important, especially to analysts. The point I was trying to make, is that stories are more memorable, even for analysts. They may not be taking notes, but my guess is the analysts, like other audiences, will still remember the story behind the numbers. Effective stakeholder communication provides a good balance between hard facts and the softer side of company. Best, Rich Thanks for your comment, Liz.

Numbers are important, especially to analysts. The point I was trying to make, is that stories are more memorable, even for analysts. They may not be taking notes, but my guess is the analysts, like other audiences, will still remember the story behind the numbers. Effective stakeholder communication provides a good balance between hard facts and the softer side of company.

Best,

Rich

]]> Comment on 5 ways to improve annual report narrative by John Hefner http://richardketchen.com/5-ways-to-improve-annual-report-narrative/#comment-155 John Hefner Mon, 28 May 2012 19:32:07 +0000 http://richardketchen.com/?p=566#comment-155 Thank you for your article. I used it today when writing a short paper for my Business Communications Course towards my MBA. Your points were exactly what I was looking for to support my conclusions when I compared two reports. I will be sure to come back and read your other insights. Thank you, John Thank you for your article. I used it today when writing a short paper for my Business Communications Course towards my MBA. Your points were exactly what I was looking for to support my conclusions when I compared two reports.

I will be sure to come back and read your other insights.

Thank you,

John

]]> Comment on New trends in sustainability reporting by Simon O'Brien http://richardketchen.com/new-trends-in-sustainability-reporting/#comment-149 Simon O'Brien Thu, 19 Apr 2012 08:09:46 +0000 http://richardketchen.com/?p=666#comment-149 Hi Richard, great article. Pulls together lots of the really interesting and relevant themes in corporate reporting. Cheers Simon Hi Richard, great article. Pulls together lots of the really interesting and relevant themes in corporate reporting. Cheers Simon

]]> Comment on 4 narrative elements for effective annual reports by Rashid R. Ocusan http://richardketchen.com/four-narrative-elements-for-effective-annual-reports/#comment-90 Rashid R. Ocusan Fri, 03 Dec 2010 20:26:21 +0000 http://richardketchen.com/?p=180#comment-90 I was a program coordinator for a decade in our Local Government Unit and now in the Department of Education. Admittedly, this is where my weakness when asked to make a reports. The information I read from this article would really help me now. Thank you for posting it. Again thank you and more power. I was a program coordinator for a decade in our Local Government Unit and now in the Department of Education. Admittedly, this is where my weakness when asked to make a reports. The information I read from this article would really help me now. Thank you for posting it. Again thank you and more power.

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