How big can we dream? That was the question First Calgary Financial used to underpin the theme for its 2010 annual report. Significantly, it was also a question embedded in the credit union’s new strategic plan.
The annual report theme was selected to help stakeholders understand the organization’s direction and bring to life operational and sustainability achievements in 2010 through a series of stories. Among these was the experience of a young business member who had a dream to build an upscale tattoo studio featuring the work of classically trained artists. Not exactly the type of business you’d expect a financial organization to use to portray how it operates, but then First Calgary Financial doesn’t do business as usual.
Describing First Calgary Financial as “cleverly inventive and resourceful,” the Credit Union Executive Society recently honoured the credit union with an award of merit for marketing excellence for its 2010 annual report. Over 500 credit unions from across North America competed for recognition in 27 categories for the 36th annual Golden Mirror competition. All projects were judged on their ability to convey examples of exceptional creativity, unique perspectives and audience engagement.
This was the fifth annual report I’ve written for First Calgary Financial and the third to be recognized for corporate reporting or marketing excellence. As with past reports, I was delighted to work with the First Calgary communications team and Deschenes Regnier, one of Western Canada’s leading communication, design and marketing firms. First Calgary Financial is the ninth largest credit union in Canada and has been named one of Canada’s 50 Best Managed companies for 11 consecutive years by the National Post.
The tattoo studio, meanwhile, is a thriving and award-winning business.
Client’s annual report garners marketing award
How big can we dream? That was the question First Calgary Financial used to underpin the theme for its 2010 annual report. Significantly, it was also a question embedded in the credit union’s new strategic plan.
The annual report theme was selected to help stakeholders understand the organization’s direction and bring to life operational and sustainability achievements in 2010 through a series of stories. Among these was the experience of a young business member who had a dream to build an upscale tattoo studio featuring the work of classically trained artists. Not exactly the type of business you’d expect a financial organization to use to portray how it operates, but then First Calgary Financial doesn’t do business as usual.
Describing First Calgary Financial as “cleverly inventive and resourceful,” the Credit Union Executive Society recently honoured the credit union with an award of merit for marketing excellence for its 2010 annual report. Over 500 credit unions from across North America competed for recognition in 27 categories for the 36th annual Golden Mirror competition. All projects were judged on their ability to convey examples of exceptional creativity, unique perspectives and audience engagement.
This was the fifth annual report I’ve written for First Calgary Financial and the third to be recognized for corporate reporting or marketing excellence. As with past reports, I was delighted to work with the First Calgary communications team and Deschenes Regnier, one of Western Canada’s leading communication, design and marketing firms. First Calgary Financial is the ninth largest credit union in Canada and has been named one of Canada’s 50 Best Managed companies for 11 consecutive years by the National Post.
The tattoo studio, meanwhile, is a thriving and award-winning business.