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- Annual reports (15)
- Communication strategy (6)
- Corporate reporting (14)
- CSR reporting (5)
- Financial communication (2)
- Financial writing (8)
- Integrated reporting (8)
- Messaging strategy (3)
- Narrative structure (3)
- Plain language (5)
- Stakeholder communication (16)
- Strategic messaging (1)
- Sustainability reporting (4)
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Category Archives: Stakeholder communication
New trends in sustainability reporting
When it comes to determining the primary audience for sustainability reports, is it investors, customers or another stakeholder group? A recent study by Ernst & Young and GreenBiz.com found employees to be the second most important audience for sustainability reports. That’s not surprising when you consider that the study also found employees to be second [...]
Corporate responsibility reporting gains traction
Corporate responsibility reporting hit an all-time high in 2011. Once seen as fulfilling a moral obligation to society, the so-called triple-bottom-line approach to reporting is now considered a business imperative by the world’s largest companies. According to a study by KPMG, corporate responsibility reporting is increasingly providing financial value and driving innovation.
What makes a great annual report?
Asking an investor what makes a good annual report is like asking somebody what makes a good pizza. Some enjoy the simplicity of a thin, crispy crust topped with only tomato sauce and cheese. Others prefer thick-crusted varieties capable of supporting a shopping-cart load of toppings.
Exchanges: Remarkable news and quotes
Study calls for truer account of performance. Major investors ask companies to embrace ESG issues. Hybrid annual reports on the rise.
Also posted in Annual reports, CSR reporting, Corporate reporting, Integrated reporting Leave a comment
Stakeholder Engagement: Worth its weight in gold, and more
What gets measured, matters. Measuring the effectiveness of stakeholder, investor and other corporate communication activities, however, has always been somewhat ambiguous. Until now.
Also posted in Communication strategy, Sustainability reporting, Uncategorized Leave a comment
5 ways to improve annual report narrative
Annual reporting season has finally and mercifully come to an end for most companies. The cost of this exercise? Just for Form 10-K, the SEC estimated that companies chalk up 4 million hours of staff time and 12 million hours of outside advisor time, which, at $300 per hour, amounts to $3.6 billion. And that [...]
Also posted in Annual reports, Financial writing, Messaging strategy, Plain language, Uncategorized Leave a comment
Exchanges: Remarkable news and quotes
Benefits of integrated reporting. Transparency is not about giving away secrets.
Also posted in Annual reports, Corporate reporting, Integrated reporting Leave a comment
Wise words and plain language from Warren Buffett
Warren Buffett, legendary investor and Chairman of Berkshire Hathaway, recently released that company’s 2010 annual report. His famously open and honest shareholder letters first appeared in 1977. The letters are a must-read for anybody who communicates in writing with stakeholders.
Also posted in Annual reports, Communication strategy, Corporate reporting, Plain language Leave a comment
Is your annual report squeaky clean?
“A DECENT annual report is becoming like a hygiene factor—it’s like washing your teeth on a daily basis.” That was the answer of one European corporate finance executive to the question, What makes a good annual report? So in addition to being transparent, your annual report also needs the same care and attention as your [...]
Also posted in Annual reports, Communication strategy, Corporate reporting Leave a comment

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