Category Archives: Messaging strategy

Client’s annual report garners marketing award

How big can we dream? That was the question First Calgary Financial used to underpin the theme for its 2010 annual report. Significantly, it was also a question embedded in the credit union’s new strategic plan. The annual report theme was selected to help stakeholders understand the organization’s direction and bring to life operational and [...]
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What makes a great annual report?

Asking an investor what makes a good annual report is like asking somebody what makes a good pizza. Some enjoy the simplicity of a thin, crispy crust topped with only tomato sauce and cheese. Others prefer thick-crusted varieties capable of supporting a shopping-cart load of toppings. What’s the secret sauce for annual reports? Like good [...]
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5 ways to improve annual report narrative

Annual reporting season has finally and mercifully come to an end for most companies.  The cost of this exercise? Just for Form 10-K, the SEC estimated that companies chalk up 4 million hours of staff time and 12 million hours of outside advisor time, which, at $300 per hour, amounts to $3.6 billion. And that [...]
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