Category Archives: Messaging strategy

Client’s annual report garners marketing award

By Richard Ketchen | Published: November 8, 2011
How big can we dream? That was the question First Calgary Financial used to underpin the theme for its 2010 annual report. Significantly, it was also a question embedded in the credit union’s new strategic plan. The annual report theme was selected to help stakeholders understand the organization’s direction and bring to life operational and [...]
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What makes a great annual report?

By Richard Ketchen | Published: October 19, 2011
Asking an investor what makes a good annual report is like asking somebody what makes a good pizza. Some enjoy the simplicity of a thin, crispy crust topped with only tomato sauce and cheese. Others prefer thick-crusted varieties capable of supporting a shopping-cart load of toppings. What’s the secret sauce for annual reports? Like good [...]
Also posted in Annual reports, Corporate reporting, Integrated reporting, Narrative structure, Plain language, Stakeholder communication, Strategic messaging | Leave a comment

5 ways to improve annual report narrative

By Richard Ketchen | Published: May 9, 2011
Annual reporting season has finally and mercifully come to an end for most companies.  The cost of this exercise? Just for Form 10-K, the SEC estimated that companies chalk up 4 million hours of staff time and 12 million hours of outside advisor time, which, at $300 per hour, amounts to $3.6 billion. And that [...]
Also posted in Annual reports, Financial writing, Plain language, Stakeholder communication, Uncategorized | Leave a comment