Category Archives: Messaging strategy

Bring your story to life, strategically

By Richard Ketchen | Published: May 15, 2012
Building or maintaining trust requires candid, meaningful dialogue with stakeholders. Storytelling is among the actions discussed in my last article (New trends in sustainability reporting) that can help companies establish stronger – and stickier – connections with employees, shareholders and other stakeholders. Whether you’re writing an annual report or giving a presentation, the objective is [...]
Also posted in Annual reports, Communication strategy, Narrative structure, Stakeholder communication | Leave a comment

What makes a great annual report?

By Richard Ketchen | Published: October 19, 2011
Asking an investor what makes a good annual report is like asking somebody what makes a good pizza. Some enjoy the simplicity of a thin, crispy crust topped with only tomato sauce and cheese. Others prefer thick-crusted varieties capable of supporting a shopping-cart load of toppings.
Also posted in Annual reports, Corporate reporting, Integrated reporting, Narrative structure, Plain language, Stakeholder communication, Strategic messaging | Leave a comment

5 ways to improve annual report narrative

By Richard Ketchen | Published: May 9, 2011
Annual reporting season has finally and mercifully come to an end for most companies.  The cost of this exercise? Just for Form 10-K, the SEC estimated that companies chalk up 4 million hours of staff time and 12 million hours of outside advisor time, which, at $300 per hour, amounts to $3.6 billion. And that [...]
Also posted in Annual reports, Financial writing, Plain language, Stakeholder communication, Uncategorized | Leave a comment