Category Archives: Annual reports

Is your annual report squeaky clean?

By Richard Ketchen | Published: February 17, 2011
“A DECENT annual report is becoming like a hygiene factor—it’s like washing your teeth on a daily basis.” That was the answer of one European corporate finance executive to the question, What makes a good annual report? So in addition to being transparent, your annual report also needs the same care and attention as your [...]
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How to manage the annual report tug-of-war

By Richard Ketchen | Published: November 29, 2010
If it hasn’t already started, it will be in full swing within a few weeks. I’m referring to the tug-of-war that takes place during the planning and production of an annual report. This contest usually features two teams: left-brainers (the logic and finance folks) versus right-brainers (the intuitive and creative types).
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Monster annual reports: Frankenstein’s still alive

By Richard Ketchen | Published: October 26, 2010
When the 2006 annual report from Hong Kong banking giant HSBC thudded onto the doorsteps of shareholders, the 458-page beast weighed in at 1.47 kilos or 3.2 pounds. The monster report was so heavy that the UK’s Royal Mail limited the number its workers were allowed to carry, to prevent back injuries. Pundits, meanwhile, claimed [...]
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Annual reports: Bridging gaps or burning bridges?

By Richard Ketchen | Published: August 1, 2010
Like it or not, every company has communication gaps. Gaps exist between promises and performance, and between perception and reality, among others. Now, a new gap is developing between disclosure and understanding.
Also posted in Financial writing, Stakeholder communication | Leave a comment

The slow transition to online reporting

By Richard Ketchen | Published: February 15, 2010
Contrary to the most pessimistic predictions, the annual report isn’t endangered. It’s simply evolving. Whether it’s published online or in print, the annual report remains one of the best opportunities to speak directly with stakeholders and to tell a company’s story.
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